More recently, there has been controversy over an ad for Ralph Lauren. The ad features model Filippa Hamilton. Even if an individual has never seen this model before, on can clearly tell that this photo has been altered. Her head is larger than her torso and she is extremely disproportionate compared to a real photo of her. Hamilton was angry over the photo when she saw it and in the end, the company let her go and told her that she was too big for their clothes, when she is only a size four.
Retouching and airbrushing does not only happen to pictures of women, but to men as well. While women are made th inner, men are made bigger and on the cover of Men’s Fitness, tennis player Andy Roddick is featured with large muscles. However, when looking at an untouched photograph, here it is clear that this photograph is manipulated. Roddick’s head and body do not match up. The copy surrounding this cover tells readers that they, too, can easily look this way. Something else that is noticeable in this ad is Roddick’s stance. He is standing with his arms crossed, which can sometimes give off a sign of aggression. Also, the titles of the articles that are in the magazine are all centered around losing weight and gaining muscle. One article appears to objectify women as it is titled “How to Make Her Better in Bed.” In stark contrast, the titles that are on the cover of Redbook are centered around losing weight.
Kilbourne, Jean. “The More You Subtract, the More You Add: Cutting Girls Down to Size in Advertising.” Race/Gender/Media: Considering Diversity Across Audiences, Content, and Producers. Boston: Pearson Education, Inc., 2004. 103-109. Print.